This is a feature article written by Mike Ford is the Co-Founder & President Strategic Consulting Services at Pro Back Office for Forbes.
The lean startup movement seems to be popular with entrepreneurs today. However, a business plan is still an important tool for starting, managing and growing a business. A well-designed plan will lay out a vision of growth and the many steps required to get there. A business plan is also an essential communications tool for deciding where entrepreneurs should invest their money to help their firm grow.
I’ve started numerous businesses myself and have come to believe that the four most important aspects to invest your time and money in are people, process, technology and branding.
I believe these are the four areas that could help separate you from your competitors and set you up for long-term success. Let’s look at these four important investments further.