Francesca San Diego has almost thirty years of experience in finance and business management in a wide range of organizations, including three start-up ventures. Ms. San Diego’s areas of expertise include financial oversight, strategic planning and business development. Her experience includes key financial positions at Sony and The Wherehouse, serving as CFO of an Internet start-up and CFO and COO of a global entertainment business where she had full P&L responsibility. In 2017 she was named one of San Diego Business Journal’s CFOs of the Year. As a member of the Executive Team and a consulting CFO with PBO Advisory for over three years, Fran will now offer her timely and relevant financial insight to drive profitability and value as partner and VP of Finance.
Fran is passionate about supporting entrepreneurs in growing their businesses. She fosters a culture of team excellence and maximizing financial resources to reach a common goal. Fran is dedicated to giving back to her community by serving on several boards and feels that strong local communities build strong individuals. In her free time, she supports microcredit business models in developing countries and loves to be with her husband and daughter. Her family hikes with their two dogs, gardens, spends time at the beach and on the field hockey pitch.